India's healthcare inflation runs at almost twice the general inflation level and while humanity makes great leaps and bounds in preventive and curative healthcare discoveries, the benefits of these discoveries are becoming increasingly unaffordable for the population. Generic medicines provide an equal opportunity to good health by bringing access to generic medications as a substitute for more expensive branded medication. Zeno Health has over 60 stores servicing over 1.1 million people by providing them inexpensive alternative medicines.