The Sustainability Mafia is a coalition comprising entrepreneurs, industrialists, ecosystem builders, consultants, investors, media professionals, students, and other leaders. They are united by trust and respect, dedicating their efforts full-time to achieve any of the six chosen UN Sustainable Development Goals. Their motivation stems from the belief that developing and fostering sustainability leaders in India can hasten the much-needed widespread adoption of sustainable practices and solutions. The Mafia assembles top-tier sustainability leaders into a community, leveraging it for educational, revenue, visibility, and influence purposes.